Demystifying Cosmetics

Videos

Nov. 20, 2025

Biotech Beauty: Hype, Hope, or Greenwashed Science?

The beauty industry is buzzing with terms like “lab-grown,” “bioengineered,” and “nature-identical”—but what do these really mean, and how much of it is science versus storytelling? In this episode of Demystifying Cosmetics, we’re joined by David Breslauer, a synthetic biologist and the co-founder …
Nov. 6, 2025

Finding Your Voice: Whitespace, Words & What Makes a Beauty Brand Stick

What makes a beauty brand truly memorable? In this 40-minute episode, verbal identity strategist Taylor de Diego shares how she helps brands uncover their whitespace and build a voice that’s unmistakably theirs. Taylor shares her journey from working at L'Oréal and MAC Cosmetics to launching her ow…
Oct. 23, 2025

Fragrance with Purpose: Building Sustainable Scent Strategies with Cassandra Browning

Fragrance has the power to spark memories, define brands, and create lasting emotional connections—but how can it also do good? In this 30-minute conversation, Cassandra Browning, founder of Fragrances for Good, shares her vision for a more conscious and innovative fragrance industry. From sustaina…
Oct. 23, 2025

Fragrance with Purpose: Building Sustainable Scent Strategies with Cassandra Browning

Fragrance has the power to spark memories, define brands, and create lasting emotional connections—but how can it also do good? In this 30-minute conversation, Cassandra Browning, founder of Fragrances for Good, shares her vision for a more conscious and innovative fragrance industry. From sustaina…
Oct. 23, 2025

Fragrance with Purpose: Building Sustainable Scent Strategies with Cassandra Browning

Fragrance has the power to spark memories, define brands, and create lasting emotional connections—but how can it also do good? In this 30-minute conversation, Cassandra Browning, founder of Fragrances for Good, shares her vision for a more conscious and innovative fragrance industry. From sustaina…
Oct. 23, 2025

Fragrance with Purpose: Building Sustainable Scent Strategies with Cassandra Browning

Fragrance has the power to spark memories, define brands, and create lasting emotional connections—but how can it also do good? In this 30-minute conversation, Cassandra Browning, founder of Fragrances for Good, shares her vision for a more conscious and innovative fragrance industry. With a degree…

About the Host

Jennifer Cookson Profile Photo

Jennifer Cookson

Host

A senior R&D professional with a broad base of experience in technical innovation and project management. I'm passionate about bringing scientific discoveries to market.

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