Videos
Dec. 2, 2025
Framing the Formula: How Visual Storytelling Shapes Cosmetic Brands
What do your products look like to the world? Beyond INCI lists and claims, beauty brands are built—visually. In this episode of Demystifying Cosmetics, Jennifer Cookson is joined by Anderson, the creative mind behind A-Son Agency and By-Anderson, whose photography brings brand philosophies to life…
Nov. 20, 2025
Biotech Beauty: Hype, Hope, or Greenwashed Science?
The beauty industry is buzzing with terms like “lab-grown,” “bioengineered,” and “nature-identical”—but what do these really mean, and how much of it is science versus storytelling? In this episode of Demystifying Cosmetics, we’re joined by David Breslauer, a synthetic biologist and the co-founder …
Nov. 6, 2025
Finding Your Voice: Whitespace, Words & What Makes a Beauty Brand Stick
What makes a beauty brand truly memorable? In this 40-minute episode, verbal identity strategist Taylor de Diego shares how she helps brands uncover their whitespace and build a voice that’s unmistakably theirs.
Taylor shares her journey from working at L'Oréal and MAC Cosmetics to launching her ow…
Oct. 23, 2025
Fragrance with Purpose: Building Sustainable Scent Strategies with Cassandra Browning
Fragrance has the power to spark memories, define brands, and create lasting emotional connections—but how can it also do good? In this 30-minute conversation, Cassandra Browning, founder of Fragrances for Good, shares her vision for a more conscious and innovative fragrance industry.
From sustaina…
Oct. 23, 2025
Fragrance with Purpose: Building Sustainable Scent Strategies with Cassandra Browning
Fragrance has the power to spark memories, define brands, and create lasting emotional connections—but how can it also do good? In this 30-minute conversation, Cassandra Browning, founder of Fragrances for Good, shares her vision for a more conscious and innovative fragrance industry.
From sustaina…
Oct. 23, 2025
Fragrance with Purpose: Building Sustainable Scent Strategies with Cassandra Browning
Fragrance has the power to spark memories, define brands, and create lasting emotional connections—but how can it also do good? In this 30-minute conversation, Cassandra Browning, founder of Fragrances for Good, shares her vision for a more conscious and innovative fragrance industry.
From sustaina…
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