The Science of Packaging: How Design, Sustainability, and Formula Work Together

In this episode of Demystifying Cosmetics, host Jennifer sits down with Alexander Kwapis, VP of Innovation, Design, and Engineering at Fusion Packaging, to explore the fascinating world of cosmetic packaging. They discuss the critical relationship between formula and packaging, how sustainability is shaping the industry, and the innovative techniques used to create unique, functional, and recyclable packaging. From material compatibility to molecular recycling, this episode is a must-listen for brands looking to elevate their packaging strategy.

Key Takeaways:

Formula and Packaging Must Work Together:

Viscosity, preservation, and ingredient stability influence packaging choices.

Some formulas require airtight or airless packaging to maintain effectiveness.

The Science Behind Packaging Materials:

Different materials impact product longevity, recyclability, and consumer experience.

Barrier properties can help prevent formulas from evaporating or degrading.

Sustainability in Packaging:

Recyclability depends on factors like color, material, and decoration.

Molecular recycling is emerging as a way to infinitely recycle plastics.

Innovation in Packaging Design:

Custom packaging blends aesthetics, functionality, and sustainability.

Advances in automation have transformed packaging production, making it more efficient.